AI Lite Pop-up: Marketing Consent Process

NudgeAI's AI Lite Pop-up is designed to effectively secure 'High-value customer data'—a core NudgeAI objective—while smoothly supporting the customer's shopping experience. 'High-value customer data' here means more than just an email address; it includes the customer's full name, a 100% verified email, and explicit consent for newsletter subscription (marketing communication).

When obtaining this information through the AI Lite Pop-up, the customer's marketing/newsletter subscription consent is processed as follows:

1. Clear Value Proposition and Subscription Prompt within the Pop-up:

   • The AI Lite Pop-up includes a clear message stating the value the customer receives by subscribing to the newsletter, such as "Subscribe to our newsletter. Get the latest updates first."
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   • This message naturally guides the customer to agree to a clear action of newsletter subscription and provide necessary information via Google One Tap, rather than just clicking a pop-up.

2. "Subscribe" Button Click = Easy Information Provision via Google One Tap & Subscription Consent:

   • When the customer clicks the "Subscribe" button on the AI Lite Pop-up, NudgeAI's core technology, the Google One Tap interface, is immediately launched.
   • This allows the customer to effortlessly provide their accurate full name and 100% verified email address from their Google account to the store with a single click, without cumbersome data entry.
   • Simultaneously, by clicking, the customer is considered to have agreed to the "newsletter subscription" offer stated in the pop-up, and marketing/newsletter consent is processed concurrently without a separate checkbox selection process. The Google One Tap interface itself does not display an additional consent checkbox, making the customer experience very streamlined.

3. Accurately Recorded as 'Subscribed' in Shopify:

   • Once the customer completes the Google One Tap process, NudgeAI accurately records the collected name and email information along with the customer's marketing consent status as 'Subscribed' in the Shopify customer information.

Conclusion: Core Concepts of AI Lite Pop-up's Marketing Consent

The marketing consent process for the AI Lite Pop-up reflects NudgeAI's core concepts: * Prioritizing Customer Experience: Enables information provision and subscription in the easiest, most frictionless way through Google One Tap. * Clear Intent Confirmation: Ensures customers clearly understand what they are consenting to (newsletter subscription) through the pop-up's own wording. * Securing High-Quality Information: Through this entire process, the store acquires 'High-value customer information,' which includes not just an email, but also a full name and clear subscription intent.

Relationship with NudgeAI App's Central Settings

This consent method in the AI Lite Pop-up operates independently of the central "Marketing Consent Settings" in the NudgeAI app. (The "Marketing Consent Settings" primarily affect the consent UI at the bottom of the 'Continue with Google' button on the login/signup page when using Shopify 'Classic (Legacy) customer accounts'.) This is to provide the optimal consent acquisition method tailored to the characteristics of each customer touchpoint.