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AI Lite Pop-up: Introduction & Comparison

NudgeAI offers two types of pop-ups, AI Plus Pop-up and AI Lite Pop-up, to cater to various store situations and marketing goals. The AI Lite Pop-up focuses on gently approaching customers without significantly disrupting their shopping experience, aiming to naturally obtain valuable customer information (full name, verified email, newsletter subscription consent).

AI Lite Pop-up Example

Key Features of AI Lite Pop-up

  1. Works on All Devices (PC and Mobile):

    • Unlike the mobile-only AI Plus Pop-up, the AI Lite Pop-up can be displayed to customers on both desktop PCs and mobile devices. This allows you to reach a broader range of visitors.

  2. Less Intrusive, Gentle Display Method:

    • The AI Lite Pop-up generally appears less aggressively than the AI Plus Pop-up. For example, it might gently appear at the bottom of the page when a customer has scrolled about 50% of the main page or a product details page, encouraging subscription naturally without significantly interrupting the shopping experience.

  3. Clear Value Proposition and Simple Click-Through Design:

    • The left side of the pop-up includes a clear message conveying the value to the customer, such as "Subscribe to our newsletter. Get the latest updates first."
    • The right side features a button with the Google logo and the text "Subscribe," guiding the customer to easily proceed to the next step with a single click.

  4. Executes Google One Tap on Click for Information/Consent:

    • When a customer clicks the "Subscribe" button, the Google One Tap feature is immediately executed, similar to the AI Plus Pop-up.
    • This allows customers to easily provide their name and email information and consent to newsletter subscription (i.e., marketing communication) as indicated in the pop-up text. No separate marketing consent checkbox is displayed within the Google One Tap interface (consent is implied by the pop-up text and click action).

Key Differences from AI Plus Pop-up

AI Plus Pop-up vs AI Lite Pop-up Comparison

Feature AI Plus Pop-up AI Lite Pop-up
Operating Environment Mobile Only PC and Mobile
Display Method More aggressive (immediately occupies full width at bottom on page load) Less aggressive (fixed bar at bottom upon 50% page scroll)
Design/Wording Broader consent-inducing text (e.g., "Continue to receive news/offers") Clearer, offer-specific text (e.g., "Subscribe to our newsletter") with "Subscribe" button
Primary Purpose/Nuance Maximize initial info acquisition & subscription rates, immediate mobile action Gentle newsletter subscription, info update opportunity, prioritizes user experience
Behavior by Shopify Acct/Login More focused on immediate first interaction on mobile visit Flexibly used for info supplement/acquisition in various customer states, esp. PC users & scrolled-interest customers

When to Use AI Lite Pop-up?

  • When you want to provide an information collection opportunity to PC users via a pop-up.
  • When you want to naturally encourage subscriptions from customers who have shown a certain level of interest in page content, without significantly disrupting their shopping flow.
  • When you want to gently offer existing customers an opportunity to provide marketing consent or update missing information.

NudgeAI supports you in choosing and combining these two pop-up types to best suit your store's diverse situations and strategies for optimal customer information collection.