Using Shopify Customer Tags¶

Nudge AI automatically adds a specific tag to Shopify customer profiles when they sign up through the service. You can utilize this tag to easily identify customers acquired via Nudge AI and use it for marketing activities.

Understanding the Nudge AI Tag¶

Automatic Tag: When a customer signs up through Nudge AI (via Google One Tap popup or the sign-up/login page), the tag Nudge AI is automatically added to their Shopify profile.
Purpose: This tag is used to identify the customer's acquisition channel (Nudge AI).

Utilizing the `Nudge AI` Tag in Shopify¶

The Nudge AI tag can be leveraged in the following ways:

1. Customer Segmentation¶

Go to your Shopify admin panel > Customers.
Use the filter option and enter Nudge AI in the 'Tagged with' condition to search.
You can save the searched customer group to create a segment for customers acquired via Nudge AI.

2. Targeted Marketing¶

Utilize the created Nudge AI customer segment to run specialized email campaigns or promotions for the group that signed up via Nudge AI.
For example, you could deliver marketing messages emphasizing benefits or information familiar to Google account users.

3. Analytics and Reporting¶

Analyze the purchase behavior, engagement rates, etc., of the customer group based on the Nudge AI tag to understand the characteristics and value of customers acquired through Nudge AI.
Use it to compare performance against customer groups acquired through other channels.

Integrating Tags with Email Marketing Platforms¶

Most major email marketing platforms offer functionality to synchronize Shopify customer tag information.

Ensure that Shopify customer tag synchronization is enabled in your email marketing platform settings.
You can create segments within your email marketing platform based on the Nudge AI tag to execute more sophisticated targeted marketing.

For more details on integrating with email marketing platforms, please refer to the Email Marketing Platform Integration page.